Browsing by Author "M'Kuma, Ezekiah"

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    Organizational Assets and Strategic Positioning in Telecommunication Industry in Kenya
    (Academic Research Publishing Group, 2020) M'Kuma, Ezekiah; Kinyua, Jesse; Kariuki, Samuel
    The rapid development in the telecommunication industry has raised a question about the organizational assets and strategic positioning in a rapidly changing environment. The telecommunication industry is continuing to change and mounting a lot of pressure towards the fitness of organizational assets and strategic positioning. The demand for efficiency in the telecommunication industry has enabled exploration of organizational assets that guarantee desired strategic positioning. The fast changing environment has led the industry to focus on developing organizational assets which guarantee them future success in meeting the fast changing expectations and that which position them well in the dynamic market. The study was carried out in the four mobile and network operators licensed by Communication Authority of Kenya. These were Safaricom limited, Airtel Kenya, Orange Kenya and Equitel Kenya. Descriptive statistics such as mean scores, standard deviation, frequency distributions and percentages were used in this study. The study used Pearson Correlation to measure strength of linear relationship between variables. The research adopted multiple regression analysis in testing of variables. A Census method was used on strategic planning managers and C.E.O’s from 188 customer care centers from the four mobile and network operators. Primary data were collected using semi-structured questionnaires and secondary data were corrected using interview schedule. The questionnaires were administered to all Strategic planning Managers at customer care centers or C.E.O’s at headquarter offices for four companies in 47 counties. The findings on this objective revealed that organizational assets positively influence the strategic positioning of telecommunication industry in Kenya. The study concluded that assets components were all statistically significant to enhancing strategic positioning in the telecommunication industry. It is recommended that the strategic managers of the telecommunication industries should ensure the right use of assets. CAK and Ministry of ICT should make it a requirement that telecommunication industries should be submitting reports regularly of the assets they have.
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    Organizational Learning and Strategic Positioning in Telecommunication Industry in Kenya
    (Academic Research Publishing Group, 2020) M'Kuma, Ezekiah; Kinyua, Jesse; Kariuki, Samuel
    The telecommunication industry is continuing to change and mounting a lot of pressure towards efficiency in the business world enabling exploration of new opportunities in the rapidly widening digital environment. The fast changing environment has led the industry to focus on developing organization learning which guarantees future success in meeting the fast changing telecommunication market. The study focused on organizational learning on strategic positioning in telecommunication industry. This study adopted a descriptive design. The target population for this study comprised of 188 strategic planning managers at customer care centers and Chief Executive Officers at the head offices of the four mobile and fixed network operators in Kenya namely; Safaricom Limited, Airtel Kenya, Telkom Kenya and Equitel Kenya. The study used Census to collect the data from the four mobile operators. Primary and Secondary data was used in this study. Primary data was collected using a questionnaire administered to respondents through drop and pick method. Descriptive statistics and inferential statistics was used in this study. The study established that continuous learning had influence on strategic positioning of telecommunications industries in Kenya. The results confirmed that telecommunications industries that practiced continuous learning based on innovation had strategic positioning advantage than those organizations that do not. This means that improvement on continuous learning led to strategic positioning in telecommunication industry in Kenya. This study concludes that organizational learning was statistically significant. The study recommends that the communication authority should lobby for application of the most recent technology by its members for use by the research and development department in conjunction with the ICT ministry.
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    Organizational Processes and Strategic Positioning in Telecommunication Industry in Kenya
    (Research Gate, 2019) Kinyua, Jesse; M'Kuma, Ezekiah; Kariuki, Samuel
    The steady growth on mobile and internet connectivity has increased growth in telecommunication industry. The changed environment has necessitated a new business model in the telecommunication industry structure aiming at building resource capabilities and strategic positioning in the fast changing business environment. The study established how organization processes led to strategic positioning in telecommunication industry. The study was carried out from the entire mobile and network operators licensed by Communication Authority of Kenya. These were Safaricom limited, Airtel Kenya, Orange Kenya and Equitel Kenya. Descriptive statistics as mean scores, standard de viation were used in this study. The study used Pearson Correlation to measure strength of linear relationship between variables. The research adopted multiple regression analysis in testing of variables. A Census method was used on strategic planning mana gers and C.E.O’s from 188 customer care centers from the four mobile and network operators. Primary data were collected using semi-structured questionnaires. The questionnaires were administered to all Strategic planning Managers at customer care centers at headquarter offices for four companies in 47 counties. The study found that organization processes in telecommunication industry significantly affected strategic positioning. The study established that there was a strong statistically significant. The study recommends that telecommunication industry should invest in improvement of organization processes through innovation in order to position itself strategically in a vast changing environment.