Advertising Influence on the Profitability of Public and Private Sector Commercial Banks

dc.contributor.authorRiaz, S.
dc.contributor.authorFurqan, M.
dc.contributor.authorSiddique, S.S.
dc.date.accessioned2016-06-15T05:37:39Z
dc.date.available2016-06-15T05:37:39Z
dc.date.issued2015-11
dc.descriptiondoi:10.4172/2151-6219.1000191en_US
dc.description.abstractThis study examines the influence of advertising on the profitability of public and private sector commercial banks over the period of 2008-2012. Bank’s profitability is measured in terms of return on equity (ROE). The data set includes yearly data for 21 banks operating in Pakistan for more than 10 years. The data has been obtained from the publications of State Bank of Pakistan (SBP) and Financial statements of commercial banks. The regression results show the positive and significant effects of advertising expenditure on Return on equity (ROE) for private sector banks than public sector banks.en_US
dc.identifier.citationBusiness and Economics Journal 2015, 7:1en_US
dc.identifier.urihttp://dx.doi.org/10.4172/2151-6219.1000191
dc.identifier.urihttp://hdl.handle.net/123456789/805
dc.language.isoenen_US
dc.publisherOMICS Groupen_US
dc.subjectROEen_US
dc.subjectROAen_US
dc.subjectAdvertisingen_US
dc.subjectCredit risken_US
dc.subjectOperating efficiencyen_US
dc.subjectBank deposits and advancesen_US
dc.titleAdvertising Influence on the Profitability of Public and Private Sector Commercial Banksen_US
dc.typeArticleen_US
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