Education Marketing Research

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dc.contributor.authorYang, Xiaogang
dc.date.accessioned2018-07-09T07:38:22Z
dc.date.available2018-07-09T07:38:22Z
dc.date.issued2016-10
dc.description.abstract“Education marketing” is a new concept used in high frequency interiorly in recent years, but it has significantly different interpretations in the educational circles and business circles, extremely easy to cause the misuse and mix, which is not conducive to the development and application of this new subject of marketing. The analysis of this paper shows that: there are four essential differences in the understanding of “educational marketing” in the education and business circles and two suggestions are put forward to solve the problem.en_US
dc.identifier.citationTheoretical Economics Letters, 2016, 6, 1180-1185en_US
dc.identifier.issn2162-2086
dc.identifier.urihttp://dx.doi.org/10.4236/tel.2016.65111
dc.identifier.urihttp://hdl.handle.net/123456789/1733
dc.language.isoenen_US
dc.publisherScientific Researchen_US
dc.subjectEducation Marketingen_US
dc.subjectEducational Organization Marketingen_US
dc.subjectConsumer Educationen_US
dc.subjectEducational Marketingen_US
dc.titleEducation Marketing Researchen_US
dc.typeArticleen_US
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