Analyses of word-of-mouth communication and Its effect on students’ university preferences

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dc.contributor.authorÖzdemira, Ali
dc.contributor.authorTozlub, Emel
dc.contributor.authorŞenc, Erdal
dc.contributor.authorAteşoğlud, Hülya
dc.date.accessioned2018-05-15T09:48:24Z
dc.date.available2018-05-15T09:48:24Z
dc.date.issued2016-01
dc.descriptionfull texten_US
dc.description.abstractWord-of-mouth is totally formed by satisfaction of customer and transparent communication based methods. The power and meaning of word-of-mouth is relevant to speaker’s relationship with the product or service, satisfaction of speaker will lead to convey messages that are positive about product and service. With this motivation felt by the speaker, it is seen that he joins deliberately or not to the process which helps the process about the benefits to product or to service. As far as the increasing number of universities is concerned; the dimension of presentation is coming into prominence. This situation shows us word-of-mouth effect could be effective in the presentation of universities .The purpose of this study is to put forward how word-of-mouth advice method works in the university preference process. In this work, quantitative research method such as survey technique is used.en_US
dc.identifier.citationProcedia - Social and Behavioral Sciences 235 ( 2016 ) 22 – 35en_US
dc.identifier.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.identifier.urihttp://hdl.handle.net/123456789/1425
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofseriesSocial and Behavioral Sciences 235;22 – 35
dc.subjectWord-of-Mouth Communication, Advertisement, Public Relations, Marketing, Process of University Preferringen_US
dc.titleAnalyses of word-of-mouth communication and Its effect on students’ university preferencesen_US
dc.typeArticleen_US
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