Study on the Development of Rural E-Commerce against the Backdrop of Rural Revitalization

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dc.contributor.authorWang, Qingxiang
dc.date.accessioned2018-07-16T09:48:09Z
dc.date.available2018-07-16T09:48:09Z
dc.date.issued2018-07-06
dc.description.abstractUnder the trend of “Internet+”, the analysis of the development of rural e-commerce will reveal some of its deficiencies such as a single booster, the lack of standards of the products, the difficulties of building the local logistics system, as well as the lack of effective distribution stations. The paper will discuss the current development situation of rural e-commerce, especially the bottlenecks in the development process, and will propose a “Four-Step” strategy to break the deadlock from the perspective of rural revitalization. Those steps are as follows: firstly, improve the traceability system of product quality to boost consumer confidence; secondly, give play to comparative advantages and create regional agricultural brands with distinguishing features; thirdly, take the big data center of rural e-commerce as the fulcrum to lever the inventory of agricultural products; lastly, bring about the innovation and upgrading of related industries as well as industrial transformation and reconstruction to further promote the revitalization of rural areas.en_US
dc.identifier.citationOpen Journal of Social Sciences, 2018, 6, 1-7en_US
dc.identifier.issn2327-5960
dc.identifier.urihttp://hdl.handle.net/123456789/1937
dc.publisherScientific Research Publishing Inc.en_US
dc.subjectRural Areaen_US
dc.subjectE-Commerceen_US
dc.subjectLogisticsen_US
dc.subjectRural Revitalizationen_US
dc.titleStudy on the Development of Rural E-Commerce against the Backdrop of Rural Revitalizationen_US
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