Advertising Influence on the Profitability of Public and Private Sector Commercial Banks

Riaz, S.; Furqan, M.; Siddique, S.S.

dc.contributor.author	Riaz, S.
dc.contributor.author	Furqan, M.
dc.contributor.author	Siddique, S.S.
dc.date.accessioned	2016-06-15T05:37:39Z
dc.date.available	2016-06-15T05:37:39Z
dc.date.issued	2015-11
dc.identifier.citation	Business and Economics Journal 2015, 7:1	en_US
dc.identifier.uri	http://dx.doi.org/10.4172/2151-6219.1000191
dc.identifier.uri	http://hdl.handle.net/123456789/805
dc.description	doi:10.4172/2151-6219.1000191	en_US
dc.description.abstract	This study examines the influence of advertising on the profitability of public and private sector commercial banks over the period of 2008-2012. Bank’s profitability is measured in terms of return on equity (ROE). The data set includes yearly data for 21 banks operating in Pakistan for more than 10 years. The data has been obtained from the publications of State Bank of Pakistan (SBP) and Financial statements of commercial banks. The regression results show the positive and significant effects of advertising expenditure on Return on equity (ROE) for private sector banks than public sector banks.	en_US
dc.language.iso	en	en_US
dc.publisher	OMICS Group	en_US
dc.subject	ROE	en_US
dc.subject	ROA	en_US
dc.subject	Advertising	en_US
dc.subject	Credit risk	en_US
dc.subject	Operating efficiency	en_US
dc.subject	Bank deposits and advances	en_US
dc.title	Advertising Influence on the Profitability of Public and Private Sector Commercial Banks	en_US
dc.type	Article	en_US