This study examines the influence of advertising on the profitability of public and private sector commercial banks over the period of 2008-2012. Bank’s profitability is measured in terms of return on equity (ROE). The ...

Behavioural finance has received a major impetus over the last two decades. In this paper, we discuss the foundations which have helped in this paradigm shift from traditional Efficient Market Hypothesis (EMH) to the ...

Industry convergence—the merger of previously unrelated industries—is a model that has had a strong influence on various industries and received substantial attention among practitioners over the past years. Despite this, ...

The oil price is a relevant variable for economic policy makers in countries where this commodity is the main energy source as well as in other countries where crude oil is not the only energy source. The sudden variations ...

This study examines the determinants of Merger and Acquisition (M & A) when manufacturing firms integrate with retailing firms. We examine a manufacturing duopoly in which each upstream firm sells the output to its ...

Human resource practices have prominently influenced employee behaviors and outcomes at work. This conceptual paper proposes motivations to explore employee training in depth to understand how its key component including need ...

“Education marketing” is a new concept used in high frequency interiorly in recent years, but it has significantly different interpretations in the educational circles and business circles, extremely easy to cause the ...

This paper looks at the effect of financial development on output and bank liquidity by doing a cross-country analysis of 119 countries across 18 years from 1997-2014. We develop three hypotheses by combining multiple ...

Starting from an intuitive and constructive approach for countable domains, and combining this with elementary measure theory, we obtain an upper semi-continuous utility function based on outer measure. Whenever preferences ...