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Sovereign Marketing: A New Strategy of Marketing
(Scientific Research, 2017-08)
The importance of “sovereign” consumerism is well established in business
and marketing theory. It is a familiar business saying that the consumer is the
king of the market or market king, which is truer in theory rather ...
Small Scale Contractors in Africa’s Emerging Markets: The Case of South Africa
(Scientific Research, 2016-10)
In South Africa, the development of Small scale emerging contractors (SSECs) has
become vital to bring about economic prosperity and the government has prioritised
the advancement of SSECs as the vehicle towards achieving ...