Organizational Learning and Strategic Positioning in Telecommunication Industry in Kenya

Abstract

The telecommunication industry is continuing to change and mounting a lot of pressure towards efficiency in the business world enabling exploration of new opportunities in the rapidly widening digital environment. The fast changing environment has led the industry to focus on developing organization learning which guarantees future success in meeting the fast changing telecommunication market. The study focused on organizational learning on strategic positioning in telecommunication industry. This study adopted a descriptive design. The target population for this study comprised of 188 strategic planning managers at customer care centers and Chief Executive Officers at the head offices of the four mobile and fixed network operators in Kenya namely; Safaricom Limited, Airtel Kenya, Telkom Kenya and Equitel Kenya. The study used Census to collect the data from the four mobile operators. Primary and Secondary data was used in this study. Primary data was collected using a questionnaire administered to respondents through drop and pick method. Descriptive statistics and inferential statistics was used in this study. The study established that continuous learning had influence on strategic positioning of telecommunications industries in Kenya. The results confirmed that telecommunications industries that practiced continuous learning based on innovation had strategic positioning advantage than those organizations that do not. This means that improvement on continuous learning led to strategic positioning in telecommunication industry in Kenya. This study concludes that organizational learning was statistically significant. The study recommends that the communication authority should lobby for application of the most recent technology by its members for use by the research and development department in conjunction with the ICT ministry.