Browsing Social Sciences & Humanities by Author "Şenc, Erdal"
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Analyses of word-of-mouth communication and Its effect on students’ university preferences
Özdemira, Ali; Tozlub, Emel; Şenc, Erdal; Ateşoğlud, Hülya (Elsevier, 2016-01)Word-of-mouth is totally formed by satisfaction of customer and transparent communication based methods. The power and meaning of word-of-mouth is relevant to speaker’s relationship with the product or service, satisfaction ...