Social Media and Its Role in Marketing
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Date
2016-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
OMICS Group
Abstract
Social media nowadays is among the ‘best possibilities available’ to an item to get in touch with potential customers.
Community social networking websites are the method to interact socially. These new media win the believe in of
customers by linking with them at a deeper level. Community online marketing is the new mantra for several manufacturers
since early a season ago. Promoters are considering many different social media possibilities and beginning to apply
new social projects at a higher rate than ever before. Community online marketing and the companies that utilize it
have become more sophisticated. One cannot afford to have no existence on the social programs if the competitor is
creating waves with its solutions and items. The blast of social media trend is as amazing as that and the speed at which
it is improving is frustrating. International companies have identified social media promotion as a potential promotion
system, used them with enhancements to power their marketing with social media promotion. This paper discusses
about the ideas of social media and social media promotion and other aspects like the development and advantages,
aspect and importance of social media in promotion, social media promotion methods. It also presents an outline on
social media promotion in Bangladesh.
Description
Keywords
Social media, Social media promotion, Development and advantages of social media, Social media online marketing technique, Social media promotion in Bangladesh
Citation
Business and Economics Journal 2016, 7(1) 203