Browsing PhD Theses: Department of Department of Business Studies by Author "RWAMBA, PAULINE"
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Product Life Cycle Extension Strategies, Market Based Policies, Customer Loyalty and Performance of Fast Moving Consumer Goods Firms in Kenya
(UoEm, 2024-09-02)Proliferations of strategic interplay among manufacturing firms threaten the sustainability of fast-moving consumer goods in Kenya. In realization of vision 2030, manufacturing was envisaged as a core area in job creation ...