Browsing PhD Theses: Department of Department of Business Studies by Author "Pauline, Rwamba"
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Product life cycle extension strategies, market based policies, customer loyalty and performance of fast moving consumer goods firms in kenya
Pauline, Rwamba (Rwamba Pauline, 2024-08)Proliferations of strategic interplay among manufacturing firms threaten the sustainability of fast-moving consumer goods in Kenya. In realization of vision 2030, manufacturing was envisaged as a core area in job creation ...