Browsing Articles: Department of Business by Subject "Price undercutting"
Now showing items 1-1 of 1
-
Factors Influencing Price Undercutting in The Insurance Sector in Nakuru County in Kenya
(2016-09)A number of insurance firms in Kenya have been facing several challenges. The competition has been stiff in the sector which has occasioned price undercutting. This has resulted in reduced revenue, mergers of insurance ...