Browsing Articles: Department of Business by Author "Mburugu, Kirema N."
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The Influence of Value Innovation Strategy on the Financial Performance of Manufacturing Firms in Kenya
Gachora, Susan; Kinyua, Jesse; Mburugu, Kirema N. (Academic Research Publishing Group, 2020-12)Value innovation is the cornerstone of blue ocean strategy. Value innovation strategy aims at making competition irrelevant. The concept of value innovation strategy is founded on the belief that a business can make its ...