Abstract:
This study was carried out in Baños de Agua Santa, Province of Tungurahua-Ecuador;
From the time of Spanish colonization to the present day, the
failure to implement sustainable development policies has led to the decline of
some economic activities and has driven tourism as the main source of income
without structured sustainable guidelines with established planning for
which becomes a fundamental alternative axis, generating the depletion of
tourism resources and territorial disorder, the product of an imposing mercantilist
system that guides competitiveness in an indiscriminate way. In correspondence
the objective was to identify the type of strategic policy for the
sustained development of the tourist destination referred to. Methodologically
the study uses theoretical methods such as analysis and synthesis, inductive-deductive,
historical-logical, others of the empirical level, among which
we can cite the criterion of experts, matrices of analysis such as: external factor
evaluation (EFE), evaluation of Internal factors (EFI), SWOT analysis,
strategic evaluation and position of action (PEEA) and descriptive statistics.
The results obtained were the determination of the present and future incidence
of economic activities in the territory under study and the projection of
the type of strategic policy for sustainable and responsible management of
natural, cultural, socio-productive resources, preventing different Economic
cycles, through the evaluation of their productive factors.
