The Fifth Pillar of the Balanced Scorecard: Sustainability
Abstract
In today’s business environment, sustainability is a trend which can allow companies to implicate social, economic and
environmental pillars to the strategy and management of the company. Although the sustainability concept is not new, many
organizations still do not know how to implement or measure its outputs. This study aims to look closer to sustainability issue as a
fifth pillar of the balanced scorecard which combines financial and nonfinancial issues into a comprehensive performance
management system. Balance scorecard was being adopted by companies all over the world to implement corporate strategy, thus
it can be considered as a bridge to implement sustainability strategy and link corporate sustainability objectives with actions and
performance outcomes.