| dc.contributor.author | Özdemira, Ali | |
| dc.contributor.author | Tozlub, Emel | |
| dc.contributor.author | Şenc, Erdal | |
| dc.contributor.author | Ateşoğlud, Hülya | |
| dc.date.accessioned | 2018-05-15T09:48:24Z | |
| dc.date.available | 2018-05-15T09:48:24Z | |
| dc.date.issued | 2016-01 | |
| dc.identifier.citation | Procedia - Social and Behavioral Sciences 235 ( 2016 ) 22 – 35 | en_US |
| dc.identifier.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1425 | |
| dc.description | full text | en_US |
| dc.description.abstract | Word-of-mouth is totally formed by satisfaction of customer and transparent communication based methods. The power and
meaning of word-of-mouth is relevant to speaker’s relationship with the product or service, satisfaction of speaker will lead to
convey messages that are positive about product and service. With this motivation felt by the speaker, it is seen that he joins
deliberately or not to the process which helps the process about the benefits to product or to service. As far as the increasing number
of universities is concerned; the dimension of presentation is coming into prominence. This situation shows us word-of-mouth
effect could be effective in the presentation of universities .The purpose of this study is to put forward how word-of-mouth advice
method works in the university preference process. In this work, quantitative research method such as survey technique is used. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier | en_US |
| dc.relation.ispartofseries | Social and Behavioral Sciences 235;22 – 35 | |
| dc.subject | Word-of-Mouth Communication, Advertisement, Public Relations, Marketing, Process of University Preferring | en_US |
| dc.title | Analyses of word-of-mouth communication and Its effect on students’ university preferences | en_US |
| dc.type | Article | en_US |
