Browsing by Subject "Social Media"

Now showing items 1-4 of 4

    • Characterological Correlates of Selfie Taking Behavior 

      Morrison, Todd G; Morrison, Melanie A; Kiss, Mark J.; Gilliland, Eric (Scientific Research Publishing, 2018-06-29)
      Few researchers have examined selfie taking behavior. To address this gap, 235 participants (age 18 - 60) completed an online questionnaire assessing a variety of psychological factors, personality traits, and selfie ...

    • Efficacy of Facebook Fans: Can They Influence Perception of the Brand? 

      Behan, Mike (Scientific Research, 2014-10)
      Using a qualitative single case study methodology, this research studied the effect that a Facebook page has on friends of the brand. The problem under investigation is the lack of understanding effects social media sites ...

    • A Qualitative Study on the Outcomes of Social Media Advertising 

      Islam, Shariful; Mahmood, Mohammad Iqbal (Scientific Research Publishing, 2018-06-29)
      In this modern digitalized world, almost everyone is attached with internet. So there is an opportunity for the advertisers to use the social apps/internet for the purpose of advertising. This study was conducted to check ...

    • The Use of Social Networks in Curbing HIV in Higher Education Institutions: A Case Study of the University of Zambia 

      Daka, Harrison; Jacob, W. James; Kakupa, Paul; Mwelwa, Kapambwe (Scientific Research, 2017-06)
      The AIDS epidemic has affected every aspect of Zambian society and is recognized as the greatest public health challenge of the past 30 years. Nevertheless, education can generate hope in the face of the epidemic using ...