Browsing by Subject "Facebook"
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Efficacy of Facebook Fans: Can They Influence Perception of the Brand?
(Scientific Research, 2014-10)Using a qualitative single case study methodology, this research studied the effect that a Facebook page has on friends of the brand. The problem under investigation is the lack of understanding effects social media sites ... -
The Use of Social Networks in Curbing HIV in Higher Education Institutions: A Case Study of the University of Zambia
(Scientific Research, 2017-06)The AIDS epidemic has affected every aspect of Zambian society and is recognized as the greatest public health challenge of the past 30 years. Nevertheless, education can generate hope in the face of the epidemic using ...