Browsing by Author "WAFULA, ANITA MACHUMA"
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Effects of virtual marketing on consumer behaviour among agricultural small-scale farmers
WAFULA, ANITA MACHUMA (UoEm, 2024-01-30)Due to the increased access to the internet worldwide, most businesses have decided to move from the usual analog marketing techniques such as face-to-face marketing to the use of virtual/digital marketing. This has led ...