Browsing by Author "Ngumo, Mugambi Cyrus"
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Discursive Construction of Masculine Identities in Newspapers Pullout Magazines in Kenya
Ngumo, Mugambi Cyrus (Laikipia University., 2014-10)The study analyzed the discursive constructions of masculine identities in newspapers’ pullout magazines in Kenya. It examined if there was a disconnect between the way Kenya’s mainstream newspapers’ pullout magazines ... -
Discursive metaphorical representation of COVID-19 pandemic in Kenya’s newspaper headlines.
Mulonzi, Brian Munyao; Ngumo, Mugambi Cyrus; Omoke, Lilian Kemunto (UoEm, 2023-10-16)This study aimed to address the dearth of knowledge regarding the portrayal of the COVID-19 pandemic in Kenyan print media, focusing specifically on newspaper headlines. Employing Van Dijk’s Critical Discourse Analysis ...